Our Major Successful Project


i) training over 990 Health Personnel including Doctors  in Public Relations & Customer Service

ii) Developing a Customer Service Charter and entrenching Cultural Change PREVIOUS CLIENTS; Debswana, Mascom Wireless, Statistics Botswana, Gabz FM, Botswana National Sports Association, National Development Bank and various Public Ministries and Departments CRYSTAL ACADEMY TEAM LEADER; Is an experienced Capacity Building Programmes Developer and Facilitator. His highest qualification is MA in Public Communication and Public Relations obtained from Westminster University (UK) and he is due to complete a PhD Thesis in Public Engagement through the University of Pretoria.


Ministry of Health Government Enclave Plot No. 54609 Private Bag 0038 Gaborone

Project Team Leader

Crystal Academy designed a Public Relations and Customer Care Training Programme that catered for Doctors, Nurses, administration staff and others (Approximately 900 were trained). An impact assessment was conducted at the end of training.


Training the Ministry of Health personnel on public relations and customer care. The fundamental objective was to equip a cross section of Ministry of Health staff members including health professionals, lectures and administration staff with the knowledge, techniques and skills in Customer service Management which in turn was hoped to enhance the reputation of the Public Health Sector both internally and externally for successful job performance and achievement of organisational results demanded of them.

Our Training Team Composition

The intervention requires a particular blend of skills, which combines technical expertise, significant experience in human relations, public relations and in depth understanding of various concepts and operation systems and Training.

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Profile of Crystal Academy of Management

Directore Of Operations.

Goodwill has a BSc from the University of Sunderland, an MA in Public Communication and Relations from the University of Westminster – UK Goodwill is currently undertaking PhD research studies in Public Engagement with the University of Pretoria (South Africa). Goodwill is a senior member of International Public Relations Association (IPRA) he is a capacity building facilitator and consultant specialising in public communication and public relations. He has held various and Senior Consultant – Communications (IDM). He also supervises Associate Consultants.

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