Why Crystal Academy?

Crystal Academy of Management (CAM) is a training and development capacity building organisation specialising in communication, customer care and reputation management. CAM is a member of the International Public Relations Association, it is Botswana Qualification Authority (BQA) Accredited and proudly received a prestigious International Business Stevie Award which was received in Istanbul – Turkey.

Crystal Academy enjoys a pool of highly-experienced, qualified consultants who will ensure that quality standards are maintained in line with national and international standards. We are uniquely positioned to undertake every training and consultancy for two (2) signify cant reasons:
A PR and Customer Service Sapacity Building & Consultacy Firm Public Calendar Schedule

COURSE CODE 002 CUSTOMER CARE (5 DAYS)

Suitable for messengers, drivers, cleaners, grounds men/women and general assistants. Participants will learn how to conduct themselves professionally in business, by improving their communication skills hence improving levels of their service and effective interactions.

Course Code 003 - Telephone Etiquette (3 days)

The goal is to develop a winning strategy in voice control techniques to sound more professional and the best way to answer the telephone. The programme also helps to avoid using inappropriate words and slang when speaking to business people, enhancing your company’s top class image. Hence the programme is suitable for switchboard operators, front desk staff and receptionists.

Course Code 004 - Performance Management and Balanced Scorecard (5 days)

The Balanced Scorecard (BSC) is part of Performance Management System. It is essential for organisations to adopt skills and instrument that would enable them to translate their strategic intentions into measurable targets, mobilise change, make strategy everyone’s responsibility through measurable critical success factors and improve both behaviour and performance.

This programme therefore is suitable for middle and top managers who seek to improve internal and external drivers of sustainable excellence and breakthrough performance of their organisations.

Course Code 005 - The Art of Public Speaking (3 - 4 days)

The goal is to develop the Art and Skill of Communication with confidence and the ability to create a specific message based on the information you want your audience to take away with them. Hence the programme is suitable for public relations officers, marketing officers, public administration staff and community health officers with a minimum qualification of a junior degree

Course Code 006 - Communication and Interpersonal Skills (4 - 5 days)

Interpersonal Communication Skills become a major component in effective delivery of service. If an organisation does not have good communication and interactive skills, it is likely to lose its customers and business. It is therefore necessary for organisations to create and sustain a competitive advantage through the way it communicates internally and externally with its customers and stakeholders.

This programme is suitable to equip team members with the communication skills to neutralise energy draining conflicts hence saving time and money with effective giving and receiving feedback to empower and support innovative thinking It is intended to enable them to develop attributes that would equip them with effective communication and interpersonal skills as a yardstick towards developing a consistent standard of customer service excellence that reflects the organisational brand.

Course Code 007 - Meetings and Minute taking (3 days)

The goal is to develop the Art and Skill of Communication with confidence and the ability to create a specific message based on the information you want your audience to take away with them. Hence the programme is suitable for public relations officers, marketing officers, public administration staff and community health officers with a minimum qualification of a junior degree


Course Code 008 - Speech Writing (3 days)

This programme is designed to equip participants with the appropriate skills and techniques for drafting and delivering successful speeches. Managers are often called upon to formally speak to an audience as part of their duties. They may be required to brief management or visitors on an on-going project, or defend a project that they are proposing for the organization; talk to a group of newly-recruited personnel on what is expected of them, or give an after-dinner speech, etc. All these situations call for certain specific skills and techniques on the part of the speaker in order to achieve his or her speaking objectives

Course Code 009 - Report writing (3 days)

Report Writing Skills are regarded as the technical arm in the delivery process. The work includes the following; Preparation, organization and implementation of an ‘Effective Report Writing’. The training course will include a minimum of the following topics which are mandatory: - The Audience of the report, Kinds, Types of reports, Report Formats Content of each section of a report Style and readability of reports. Checklist of reports and various practical sections on report writing.

Course Code 010 - Planning & Managing Special Events (3 days)

Successful promotion and event management requires highly developed, multi-tasking skills and clever planning. The programme is intended to develop attributes on how events such as festivals, sporting events, business breakfasts, shows and exhibitions and conferences are effectively pulled together. The training will help participants to initiate and organise events that produce top results. Learn how to maximise the impact of your event and successfully obtain the media coverage you need.

Course Code 011 - Public Relations and Public Communication (2 weeks)

This programme offers you to cover almost all the above modules in two (2) weeks. In today’s fast paced and ever changing world as well as communications technology increases, speed of access of information, management of information flows and the perceptions of an organisation are business essentials since they form part of reputation and image of a company. If organisations are not prepared or at least ill prepared to handle public relations and corporate communication, the unpreparedness can lead to many negative and undesirable results for you, your employee, your clients and customers, your company and business. This programme is therefore intended for public relations managers, communication specialists and marketing officers with minimum qualification of junior degree.

Course Code 012 – Media Relations (3 days)

The goal is to equip participants with media relations skills that would enable them to facilitate and support their organisational public relations and Marketing strategies through the mass media. The programme will help participants to be able to maximise positive publicity and media support and be exposed to real aspects of dealing with the media and creating opportunities for news coverage.

Course Code 014 - Motivational Skills (2 days)

This programme helps to develop a positive self esteem (self awareness, self image and self concept); it also provides basic motivational skills (public image and private self. Implementing personal motivational techniques)

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